🚀 5-Day Digital Marketing Bootcamp

Duration: 5 Days (2–3 hours/day)
Delivery Format: Live via Zoom + LMS resources
Goal: Equip participants with foundational digital marketing skills and help them build their first online marketing campaign, portfolio piece, and LinkedIn-ready profile.

✅ DAY 1: Introduction to Digital Marketing & Setting Up Your Foundation

Session Objectives:

• Understand the digital marketing ecosystem

• Identify the key channels and career paths

• Set up core marketing tools

Topics Covered:

• What is Digital Marketing? (Organic vs Paid)

• Key Channels: SEO, Social Media, Content, Email, PPC

• Career Paths: Freelance, Agency, In-House

• Setting up your professional Gmail, Canva, and Google Docs

• Intro to Buyer Personas and Customer Journey

Hands-on Activities:

• Create your digital marketer profile + niche

• Fill out a Customer Avatar worksheet

Resources Provided:

• Bootcamp welcome kit

• Canva templates

• Customer Persona Worksheet

✅ DAY 2: Social Media Marketing (SMM) Essentials

Session Objectives:

• Learn social media content strategy

• Understand algorithms, engagement, and platform differences

Topics Covered:

• Platforms Overview (Facebook, Instagram, TikTok, LinkedIn, X)

• Content pillars, content calendar, and hashtags

• Organic vs Paid Social Media Marketing

• Introduction to Meta Business Suite

Hands-on Activities:

• Plan 5 days of content for a sample business

• Create 1 Instagram post & 1 reel using Canva and CapCut

Resources Provided:

• Editable content calendar template

• Social media caption starter pack

✅ DAY 3: SEO & Content Marketing Basics

Session Objectives:

• Understand how search engines work

• Learn to create content that ranks and converts

Topics Covered:

• What is SEO and why it matters

• Keywords, backlinks, and blog structure

• Google Trends + Ubersuggest demo

• How to write a blog that ranks

Hands-on Activities:

• Conduct keyword research for a niche

• Draft a blog title + intro paragraph using SEO best practices

Resources Provided:

• SEO Starter Toolkit (Checklist + Keyword Planner)

• Blog outline template

✅ DAY 4: Email Marketing & Digital Funnels

Session Objectives:

• Build a simple lead generation funnel

• Learn email marketing basics and automation

Topics Covered:

• What is a sales funnel? (TOFU, MOFU, BOFU)

• Lead magnets and landing pages (Systeme.io or Mailchimp)

• Writing email copy that converts

• Introduction to automation and sequences

Hands-on Activities:

• Create a lead magnet title + opt-in page draft

• Write your first email welcome sequence

Resources Provided:

• Funnel Blueprint Template

• Email Welcome Sequence Script

✅ DAY 5: Paid Ads + Job-Ready Portfolio

Session Objectives:

• Understand how digital ad campaigns work

• Prepare your LinkedIn, resume, and project portfolio

Topics Covered:

• Facebook & TikTok Ads Basics (ad copy, creatives, targeting)

• Sample campaign setup walkthrough

• How to create a portfolio for digital marketing

• Resume + LinkedIn optimization tips

Hands-on Activities:

• Draft a basic ad campaign for a product

• Submit your mini portfolio project

• Optimize your LinkedIn headline + summary

Resources Provided:

• Facebook Ads copy template

• Digital Marketing Resume Template

• Portfolio Sample Format

🎓 Final Deliverables

At the end of the bootcamp, each participant will:

• Complete a mini-portfolio project

• Receive a Certificate of Completion

• Be added to a job/internship leads Telegram group

• Get a ready-to-use LinkedIn profile summary